Are you a Shopify Brand owner generating over 6-figures per month?

Are you a Shopify Brand owner generating over 6-figures per month?

  • For DTC Founders, Coaches/Consultants, Service Providers & Soloprenuers

Scale Your Marketing with a 'Fractional cMO'.
Systems, Strategies And Sales

Access decades of experience, knowledge and resources, without the 6-figure salary.

As your Fractional Chief Marketing Officer, my responsibility is to increase your profits by at least 3x my rate, or you don't pay.

Access decades of experience, knowledge and resources, without the 6-figure salary.

As your Fractional Chief Marketing Officer, my primary responsibility is to increase your profits by

Access decades of experience, knowledge and resources, without the 6-figure salary.

As your Fractional Chief Marketing Officer, my primary responsibility is to increase your profits by

Book A Consult

Scale Your Business Now

Welcome!

Hi friend,

Right now, you are probably sitting as CEO, CMO, CFO, and CTO all in one…

Stuck in the weeds, overrun with the day-to-day and feeling like your business is running you. 

What will it take for you to break free of the shackles and start to build the brand you deserve?

Is it a lack of know-how, lack of resources, or lack of clarity?

I've helped over 7+ DTC brands scale, automate and systemise their sales & marketing in order to take their business to the next level.

I'll show you what to do, how to do it and why you need to do it.

Hi friend,

Right now, you are probably sitting as CEO, CMO, CFO, and CTO all in one…

Stuck in the weeds, overrun with the day-to-day and feeling like your business is running you. 

What will it take for you to break free of the shackles and start to build the brand you deserve?

Is it a lack of know-how, lack of resources, or lack of clarity?

I've helped over 7+ DTC brands scale, automate and systemise their sales & marketing in order to take their business to the next level.

I'll show you what to do, how to do it and why you need to do it.

Casey Parram | Fractional CMO

Casey Parram | Fractional CMO

You probably haven’t had time to sit and refine your business strategy, or get clear on:

You probably haven’t had time to sit and refine your business strategy, or get clear on:

You probably haven’t had time to sit and refine your business strategy, or get clear on:

• What is your end goal?

• What opportunities are available to you?

• What this means for you and your team?

• Who are the A-players for this next phase of business?

• How can you start to have more influence and control over your business?

• What is your end goal?

• What opportunities are available to you?

• What this means for you and your team?

• Who are the A-players for this next phase of business?

• How can you start to have more influence and control over your business?

Enter Casey 👋🏽

This isn’t my first rodeo, I’ve had over 5+ years experience as CMO, successfully scaling several brands and most recently serving as CMO of a 9-figure Fashion Brand. 

This included international expansion, channel diversification, overseeing more than £1M in advertising spend and building/leading a 12-person marketing team. 

Now, I share my strategies, systems and sales frameworks as a Fractional CMO to help you grow without uncertainty. 

Enter Casey 👋🏽This isn’t my first rodeo, I’ve had over 5+ years experience as CMO, successfully scaling several brands and most recently serving as CMO of a 9-figure Fashion Brand. 

This included international expansion, channel diversification, overseeing more than £1M in advertising spend and building/leading a 12-person marketing team. 

Now, I share my strategies, systems and sales frameworks as a Fractional CMO to help you grow without uncertainty. 

Enter Casey 👋🏽This isn’t my first rodeo, I’ve had over 5+ years experience as CMO, successfully scaling several brands and most recently serving as CMO of a 9-figure Fashion Brand. 

This included international expansion, channel diversification, overseeing more than £1M in advertising spend and building/leading a 12-person marketing team. 

Now, I share my strategies, systems and sales frameworks as a Fractional CMO to help you grow without uncertainty. 

Book A Consult

Scale Your Business Now

Who’s this for?

👉 Shopify brand owners doing at least 6-figures in revenue per month.

My application process ensures not only do my clients get the BEST experience, but it means I can guarantee AT LEAST a 3x ROI on my retainer or you don’t pay.

I’ve created growth strategies for international brands such as Ministry of Sound, Tailored Athlete, Spotify, Matchroom, and Addidas. 

But my passion is working with CEOs, Founders, & Entrepreneurs who are genuinely passionate about building a brand.

I want to spend my time helping people build businesses they’re passionate about, not getting lost in corporations.

And here’s the difference. I’m not a career coach. 

I’m a practitioner first.

I’ve been in the weeds of the day-to-day, stressing over how to balance inventory and ads.

I’ve experienced the same struggles, the same pressures and the same fears.

So not only am I looking to improve your business; my 1-1 work is centred around helping you.

It’s called my “Entrepreneur first, business second” approach.

My application process ensures not only do my clients get the BEST experience, but it means I can guarantee AT LEAST a 3x ROI on my retainer or you don’t pay.

I’ve created growth strategies for international brands such as Ministry of Sound, Tailored Athlete, Spotify, Matchroom, and Addidas. 

But my passion is working with CEOs, Founders, & Entrepreneurs who are genuinely passionate about building a brand.

I want to spend my time helping people build businesses they’re passionate about, not getting lost in corporations.

And here’s the difference. I’m not a career coach. 

I’m a practitioner first.

I’ve been in the weeds of the day-to-day, stressing over how to balance inventory and ads.

I’ve experienced the same struggles, the same pressures and the same fears.

So not only am I looking to improve your business; my 1-1 work is centred around helping you.

It’s called my “Entrepreneur first, business second” approach.

My application process ensures not only do my clients get the BEST experience, but it means I can guarantee AT LEAST a 3x ROI on my retainer or you don’t pay.

I’ve created growth strategies for international brands such as Ministry of Sound, Tailored Athlete, Spotify, Matchroom, and Addidas. 

But my passion is working with CEOs, Founders, & Entrepreneurs who are genuinely passionate about building a brand.

I want to spend my time helping people build businesses they’re passionate about, not getting lost in corporations.

And here’s the difference. I’m not a career coach. 

I’m a practitioner first.

I’ve been in the weeds of the day-to-day, stressing over how to balance inventory and ads.

I’ve experienced the same struggles, the same pressures and the same fears.

So not only am I looking to improve your business; my 1-1 work is centred around helping you.

It’s called my “Entrepreneur first, business second” approach.

To protect my time, client confidentiality and my guarantee, all clients are application only.

Current Struggles...

Current Struggles...

❌

Overwhelmed inside of your business/ life and feel stuck facing the same issues

❌

Still trading time for money and don't have the systems/materials to get your time back

❌

Having no consistency in your marketing

❌

Fed up of 'Guru's' selling hacks or cheats or false promises

❌

Bouncing between Youtube, Blogs & Linkedin looking for info

❌

Don't have the time or money to sit through expensive courses with 200 hours of video

❌

Repeatedly buy courses or consume content but don't see a difference within your business

Do You?

✅

Want to want access to a Growth Marketers Drive of resources used to build 9 figure brands?

✅

Want notes & tools from the expensive masterminds?

✅

Want relevant strategies that work? (Not outdated ideas someone has read elsewhere)

✅

Feel there is something missing, but not sure of your biggest opportunity?

✅

Want everything in one place, designed to be easy to use and implement?

✅

… Ready to take action?

Book A Consult

Scale Your Business Now

What is a
Fractional CMO?

A Fractional Chief Marketing Officer (CMO) is less about execution and more about high-level strategy and planning.

They don’t need to be an employee to contribute to the growth of your business; the value is provided in 2 key levers of your marketing:

Increasing Profit.

Increasing Efficiency.

Helping you break through barriers and optimise for a defined outcome.

This ultimately leaves you with more resources (time, energy, money), more consistency and more freedom.

By highlighting gaps in your strategy, hidden opportunities and inefficiencies that are severely impacting your bottom line, my job is to show you what is not currently obvious to you.

You don’t know what you don’t know. 

Glassdoor has the average CMO Salary at £135k p.a. (not including perks & bonuses).

This figure is unrealistic for most small brands, especially if you are not looking to dilute equity. 

But scaling comes with its challenges and as the stakes become higher, mistakes can become more costly. 

A Fractional CMO offers you extensive experience, at a fraction of the cost, with a flexible structure to suit both parties. 

Now, I share my strategies, systems and sales frameworks as a Fractional CMO to help you grow without uncertainty. 

How Does it work?

My process and the three ways we can work together:

My process is simple:

Diagnosis. 🩺
→ What are the actual challenges you are facing, not just the consequences.

Results. 🚀
→ I'll either save you money or make you money (and it WILL be measurable).

Strategy. 🧭
→ Tired of throwing things against the wall? Shortcut years of trial and error.

Data. 📈
→ Sh*t in, sh*t out. Data needs to be clean, accessible and used for decisions.

Break a revenue plateau. 🔨
→ Stuck trying to scale? Can't increase ad spend without losing efficiency?

Strategic leadership. 👥
→ Get everything (team, systems, agency, strategy) all rowing in the same direction.

And as a bonus, all engagements include my 'Growth Marketing Bundle' of proven playbooks, resources and frameworks. (see below)

Solutions Service

(I show you how)

Get a real diagnosis and real solutions, fast.

Accelerator Service

(We do it together)

For quicker implementation, results and live feedback.

Fractional CMO service

(I do it for you)

I implement a scaleable, results-driven Marketing system.

How We'll Work Together

A deep dive audit and assessment of your current marketing efforts and performance, vs what your results and execution should look like if it aligned with your long-term vision.

Remember when you started the brand and had a vision?

Don’t worry, I’m here to realign you if you go off track!

Then we create my 'Opportunity Prioritisation Matrix'; we’re looking for high-leverage projects with the lowest cost of implementation (time, resources, money) to move us forward. 

This will vary between clients, but examples include:

A deep dive audit and assessment of your current marketing efforts and performance, vs what your results and execution should look like if it aligned with your long-term vision.

Remember when you started the brand and had a vision?

Don’t worry, I’m here to realign you if you go off track!

Then we create my 'Opportunity Prioritisation Matrix'; we’re looking for high-leverage projects with the lowest cost of implementation (time, resources, money) to move us forward. 

This will vary between clients, but examples include:

A deep dive audit and assessment of your current marketing efforts and performance, vs what your results and execution should look like if it aligned with your long-term vision.

Remember when you started the brand and had a vision?

Don’t worry, I’m here to realign you if you go off track!

Then we create my 'Opportunity Prioritisation Matrix'; we’re looking for high-leverage projects with the lowest cost of implementation (time, resources, money) to move us forward. 

This will vary between clients, but examples include:

• Marketing processes and communication

• Channel diversification

• Reporting and attribution

• Paid media scaling strategies

• Marketing activity planning

• Forecasting, modelling and budgeting

• Systems, processes, SOPs

• Building a high-performance marketing team

These priorities will be aligned with our short and long-term goals.

To ensure clear communications and expectations, we’ll have a game plan agreed upon in our pre-engagement call.


Transparency is key!

Included: Growth Marketing Bundle

Included:

Growth Marketing

Bundle

Included: My Growth Marketing Bundle

20+ Tools, Templates & Swipefiles

Value: $1799

Included With Services

View Preview

Everything you need to scale your online store, including:

✅ Paid Media Principles - Advertise on Facebook, Google etc…

✅ Social Media Principles - How to leverage socials for organic growth

✅ Emails & SMS Principles - Maximise your retention and repeat purchase

✅ Content Marketing Principles - Create content that works, consistently

+ Additional bonus resources…

✅ Content & Marketing Calendars

✅ Million £ FB Ad Breakdowns

✅ Funnel Breakdowns

+ More…

Everything you need to scale your online store, including:

✅ Paid Media Principles - Advertise on Facebook, Google etc…

✅ Social Media Principles - How to leverage socials for organic growt

✅ Psychological frameworks used by expert marketers.

✅ Customer Survey Templates included

Everything you need to scale your online store, including:

✅ Paid Media Principles - Advertise on Facebook, Google etc…

✅ Social Media Principles - How to leverage socials for organic growt

✅ Psychological frameworks used by expert marketers.

✅ Customer Survey Templates included

Example Framework - Limitless Scaling

My Performance Based Guarantee

My job is to get you results.

If I don't increase your profits by AT LEAST 3x my retainer, you don't pay or I work with you until I do. No questions asked.

Initial Strategy Session

Schedule a 40-minute strategy session so I can learn more about what you're doing now and where you want to go next.

Schedule a 40-minute strategy session so I can learn more about what you're doing now and where you want to go next.

Book A Consult

Scale Your Business Now

I'd love to help and look forward to connecting with you!

Recent Results…

Recent Results…

Here are a few wins for clients just like you (past 6 months):

🎯 Increased MER from 2.9 to 4.1 with the same 6-figure monthly ad spend.

🎉 Paid for my retainer twice over with Klaviyo savings alone.

🚀 Record-breaking Black Friday strategy planned out channel by channel for a 12 person team with full project management.

🤠 Fired an agency that didn't have attribution nor adequate reporting set up. (Spending with no tracking in place!)

📈  Created a reporting dashboard for key metrics, aligning marketing and operational activity allowing for improved communication and better decision making.

Here are a few wins for clients just like you (past 6 months):

🎯 Increased MER from 2.9 to 4.1 with the same 6-figure monthly ad spend.

🎉 Paid for my retainer twice over with Klaviyo savings alone.

🚀 Record-breaking Black Friday strategy planned out channel by channel for a 12 person team with full project management.

🤠 Fired an agency that didn't have attribution nor adequate reporting set up. (Spending with no tracking in place!)

📈  Created a reporting dashboard for key metrics, aligning marketing and operational activity allowing for improved communication and better decision making.

Trusted by

Trusted by

what my clients have to say..

  • Laurence

  • James

  • Anthony

  • Chris G

  • Laurence

  • James

  • Anthony

  • Chris G

  • Laurence

  • James

  • Anthony

  • Chris G

  • Harry Simonis

    Founder - Tailored Athlete, Gain The Edge

    You're in safe hands!

    "I've worked with Casey for over 6 years now, there's no one I'd recommend more when it comes to scaling your business or online strategy. A great marketer, genuine guy and now a good friend!"

  • Danny T

    International DJ & Producer

    Forever grateful.

    "The vision, strategy & execution in building my career is something I'll be forever grateful for. There's no one else I would have by my side on this journey; from Festivals, International Tours & a sold-out Arena"

  • Noah Tucker

    Founder - Social Snowball

    Amazing work!

    "Casey is an exceptional marketer, and a great person to work with. He is extremely knowledgable, often ahead of the curve and just a great guy. Definitely recommend working with him!"

  • Harry Simonis

    Founder - Tailored Athlete, Gain The Edge

    You're in safe hands!

    "I've worked with Casey for over 6 years now, there's no one I'd recommend more when it comes to scaling your business or online strategy. A great marketer, genuine guy and now a good friend!"

  • Danny T

    International DJ & Producer

    Forever grateful.

    "The vision, strategy & execution in building my career is something I'll be forever grateful for. There's no one else I would have by my side on this journey; from Festivals, International Tours & a sold-out Arena"

  • Noah Tucker

    Founder - Social Snowball

    Amazing work!

    "Casey is an exceptional marketer, and a great person to work with. He is extremely knowledgable, often ahead of the curve and just a great guy. Definitely recommend working with him!"

  • Harry Simonis

    Founder - Tailored Athlete, Gain The Edge

    You're in safe hands!

    "I've worked with Casey for over 6 years now, there's no one I'd recommend more when it comes to scaling your business or online strategy. A great marketer, genuine guy and now a good friend!"

  • Danny T

    International DJ & Producer

    Forever grateful.

    "The vision, strategy & execution in building my career is something I'll be forever grateful for. There's no one else I would have by my side on this journey; from Festivals, International Tours & a sold-out Arena"

  • Noah Tucker

    Founder - Social Snowball

    Amazing work!

    "Casey is an exceptional marketer, and a great person to work with. He is extremely knowledgable, often ahead of the curve and just a great guy. Definitely recommend working with him!"

Here's the thing...

A lot of the information is already out there, and If you've read this far, you're probably the type of person who will make it work no matter what.

But at what cost?

Your family? Your health? Your time?

But at what cost?

Your family? Your health? Your time?

But at what cost?

Your family? Your health? Your time?

Option A

Option A

Continue to do it all yourself, trying to filter what's useful and relevant, wasting precious time, money and energy.

OR

Option B

Option B

Get the information, experience and resources you need to scale, without the 6-figure payroll?

Let's Chat

I'd love to help and look forward to connecting with you!

Frequently Asked Questions

Frequently Asked Questions

Frequently Asked Questions

What happens when I book a call?

If you're reading this far, i'm guessing we'll get along. I'll listen to where you are on your journey, give you some advice and if you're interested, show you how we could work together. It's NOT a high pressured sales call. It's for us to see if we're a good fit. Worst case? We become internet friends and you get some free advice.

Why do I need a Fractional CMO?

How is a Fractional CMO different from a Head Of Marketing / Marketing Director?

How do I use the resources?

What are your areas of expertise?

What if i'm doing less than 6-figures per month?

Can you provide references?

Who do you usually work with on the team?

Casey Parram 2023